The National Cuba Ron Corporation SA reached the XXIII International Fair of Havana as a worthy representative of Beverages 100% native, winning high prestige in overseas markets. During November 2nd-7th in the enclosure of EXPOCUBA its stand flaunted an admirable exhibition design, but above, of several new product launches of high commercial level.
The huge wooden barrels of the stand caught the attention of businessmen and the audience. However, these visitors who visited the trade show, met at the presentation stand Cubay Carta Blanca Extra Old Rum or the official premiere of the Santiago de Cuba 500 Aniversario Rum.
In this last bottle, a tribute to the five centuries of the eastern city, Juan Gonzalez Escalona, president of Cuba Ron and Havana Club International said at the launch of spirituous, carried out as part of the activities of the company in the Hotel Nacional de Cuba that the now called "mega Cuban rum" presents aged basis heir of the legacy and wisdom of light rum, developed since the emergence of the Don Pancho Santiago winery in rum cathedral on the island.
The company Cuba Ron made the 500th an exclusive package whose design resembles a diamond. The high quality of the resulting drink, work of eight generations of masters of rum, determines its limited production, which should not exceed 1000 bottles a year.
As for Cubay Carta Blanca Extra Viejo, the managers of the firm showed a new rum, remarkable for its amber color, brilliance and transparency, to diversify its product portfolio. González Escalona also told the Trabajadores, Cuban newspaper, that this brand, whose name has Araucanian origin, is due to "a combination of very famous shots, one of them is the Exquisite, a name that made the Commander in Chief Fidel Castro, combined with other elements that are part of the know-how that nobody reveals ".
Also, the high-end rums Extra Añejo Cubay 1870 and Isla del Tesoro aroused curiosity among the products presented to the recently concluded edition of the largest commercial exchange in the country, considered the most important of the last 15 years. The company responsible for producing Havana Club, Santiago de Cuba, Cubay, Caney and Varadero, as well as the recent Perla del Norte brands, the only with Protected Designation of Origin Cuba, has today as business strategies starting entering their export drinks in Asian markets -China, Malaysia, Hong Kong, Singapore-, among other nations, and continue their links in the area of Latin America and the Caribbean, in countries like Mexico, Chile, Argentina and Brazil.
In the exchange with the media, Jorge Cardoso, director of exports, confirmed the signing of an international contract of exclusivity with a firm from Hong Kong for four million dollars, which "will be one of the most important that we signed in our history with Cubay brand. "
As is usual at the end of the stock business in Havana, the awards ceremony took place to the best products, designs pavilions and stands. 18 awards obtained by the host country, the company Cuba Ron emerged as one of the leading national entities, which won three awards as a state company, the mixed Havana Club got four awards, while, also in charge of Cuba Ron, La Estancia, got one.
Cuba Ron SA won the applause of the audience for the Advertising Award in the Audiovisual category with a set of videos, Free Design Stand and Gold Medal of Quality with Isla del Tesoro rum, produced by the Rum Factory of Santiago de Cuba.
Today the firm provides, according to data published in the Trabajadores.cu newspaper, about 150 million dollars to the island, and within five years it is expected to reach the figure of 200 million. At the moment, their representatives focus on compliance with the annual export plan (about 7,000,000 dollars), which guarantees, as stated by Cardoso, "all the efforts in different markets, especially Europe, positioning our brands and entry into the Asian region. "
