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Cuba Ron S.A. Corporation is the producing organization for the trademarks of rum in Cuba, receiver of the faithfulest traditions in the Cuban Rum Culture.

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Distributor Cuba Ron

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The Product Portfolio sold by Cuba Ron distributor (DCR) in the domestic market covers several categories within the spirits:

  • Rums: Cubay, Santiago de Cuba, Isla del Tesoro
  • Liqueurs: Cubay
  • "Other Spirits": SaoCan, Guayabita del Pinar and Elixir Cubay 33
  • Wines: Soroa
  • Imported products: Bodegas Miguel Torres

Consumption of alcoholic beverages in Cuba

According to study by the World Health Organization (WHO) in 2014, 45.2% of the Cuban population over 15 years consumed alcoholic beverages, with an annual per capita average of 5.2 liters of pure alcohol (lpa).

 

consumo alc cuba

 

Main aspects that have led the sales growth:

  • Tourism Growth
  • Extension of Non-State Sector
  • Design
  • Expansion of Product Portfolio
  • Optimization of work organization
  • Promotional actions
  • Training prescribers

 

visitantes internacionales

 

Non-State Sector

It outsands the transference to this way of management of 12 988 small state-owned businesses in the field of gastronomy and minor services, of which they have already converted 27%, in a scheme that contemplates a process that can last through 2016 and beyond.

Work Optimization:

  • Changes in the structure of Cuba Ron Distributor
  • Creation of National Meetings
  • Updating work procedures
  • Exchange with the Movement of Masters of Rum

Promotional actions:

In 2014 we began to strengthen communication and marketing activities, with the aim of organizing advertising actions towards customers and consumers.

Promotional actions on significant dates

CUBARONEANDO project

Sponsorships to important events in the country

Opening of the Cubay House and Don Pancho Liquor factory in Santa Clara and Santiago de Cuba cities, respectively

Training prescribers:

Participation in:

  • Core contests of the Association of Bartenders of Cuba
  • Balcón del Habano (Association of Sommeliers of Cuba and ACC)
  • Commercial exchange with commercial and selling personnel of chain stores; A + B and Maîtres from Hotel and Extra Hotel chains

DCR projections

Supported by the favorable factors presented by the Cuban market for marketing rums generated by the estimated growth of tourist arrivals, the continued development of non-state sector and strengthening promotional activities; the DCR projects:

Growth in 2015 from 23% in total sales (9lc) of them

  • 10% in sales of Cubay Rums
  • 24% sales of Santiago de Cuba Rums

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Limited Edition

Siglo y Medio Rum

In order to commemorate the 150 anniversary, the Masters of Rum prepared a new product, with a production limited by its incredible quality. Now we present a product that is excellence itself, something sublime prepared with much love, dedication and mysticism, in honor of the genuine and authentic Cuban Rum of all times.

Alcoholic degree: 40%

Color: Medium-Dark

Quality: 100%

Limited Edition

Cubay Carta Blanca Extra Viejo

Unique and unrepeatable, of extraordinary flavor and delicate aroma, Cuban rum comes from sugar cane, which with its characteristic sweetness and spirit, expressed in a magnificent eau-de-vie wisely aged, together with the centennial secrets of the Cuban Masters of Rum, are the complement of this mythical creation.

Alcoholic degree: 40%

Color: Light-Amber

Quality: 95%

Limited Edition

Santiago de Cuba 500 Rum

It´s taste is a magical journey through the varied and soft fruit flavors and spices that grow on this earth. The Santiago de Cuba 500 Rum is a one hundred percent privileged encounter with the character of Santiago.

Alcoholic degree: 40%

Color: Dark

Quality: 100%

Limited Edition

Isla del Tesoro Rum

It is a mixture of bases of rums aged in "precious coffers", that once again breed the "wonderful jewel" of the Cuban Rum, heir of the wisdom, the delivery and the work of the vigorous Rum Factory of Santiago de Cuba, with more than 150 years dedicated to the manufacture of the genuine "all times rum".

Alcoholic degree: 40%

Color: Medium

Quality: 95%