September 30th, 2021: Following the relaunch of the new image of Ron Santiago de Cuba™ this summer, a completely new rum arrives. Ron Santiago de Cuba Añejo 8 Años (8 year-aged rum) aims to innovate and further diversify the portfolio, and at the same time it represents a new jewel in the panorama of Cuban aged-rums. An exquisite creation that celebrates the experience of this eighth generation of Rum Masters from the city of Santiago de Cuba. It joins "Carta Blanca", "Añejo Tradición", "Extra Añejo 11 Años" and "Extra Añejo 12 Años", all of them produced by the Cuba Ron Corporation and distributed by the joint venture Ron Santiago S.A., created in 2019 by Cuba Ron Corporation and an European subsidiary of Diageo.

Carlos Rafael Soto Castellón, First Vice President of Cuba Ron S.A. Corporation affirmed: “Without a doubt this is a moment of growth for the brand's portfolio, and in this sense we promote a product with an identity and tradition that make it unique. This is how we intend to reach more audiences who are looking for that unique flavor in the cradle of light rum in Cuba. For Cuba Ron, the work with Diageo is aimed at making visible and making known to the world the peculiarities and quality of Cuban rum. We are very satisfied with the path we have created”.

Luca Cesarano, General Director of Ron Santiago S.A. noted: “We are proud to launch the "Ron Santiago de Cuba Añejo 8 Años", the first new product developed by the joint venture. We want to extend our great recognition to the Cuban Rum Masters for having created this jewel. I am convinced that it will be among the most appreciated products by demanding Cuban consumers, lovers of good rum. "

Aged for at least 8 years, its liquid is indisputably smooth and delicate, with a natural sweet bouquet. It comes to life on the palate with intense but perfectly balanced aged tones from its maturation time in white oak barrels, as well as hints of honey, vanilla, cocoa and tropical fruits.

The "Ron Santiago de Cuba™" is a brand that stands out among Cuban rum connoisseurs, appreciated by Cuban consumers and traditionally recognized as the “maximum expression of the Cuban rum-making tradition” in the southeast of the island. Santiago de Cuba is located in the heart of a unique and fertile microclimate, where land, Caribbean Sea and scorching sun combine to create the perfect environment for a rum with a naturally sweet and smooth flavor profile. This exclusive geographical environment has been known as "The Cradle of Light Rum" for more than 150 years.

The entire portfolio of Ron Santiago de Cuba™ is distilled from molasses obtained from the rich and distinctive sugar cane grown in this specific region and aged in white oak barrels, rigorously selected to ensure perfect aging. The Cuban Rum Masters blend each variant from the reserves of the selected aged liquid in the Aging Storehouse "Don Pancho", known as the “Cathedral of Cuban Rum”, with a strict adherence to Cuban rum production traditions.

Tranquilino Palencia Estruch, Master of Cuban Rum,  (“Tano”) stated: "Creating a new liquid in a midway between the rums "Santiago de Cuba Añejo Tradición" and "Añejo Superior 11 Años" has been a great challenge, because they are both among the best rums in Cuba, loved by consumers. The new "Añejo 8 Años" is undoubtedly a Santiago de Cuba rum: the aroma invades you as soon as you open the bottle. The combination of flavor and aroma of this new rum is perfect and unique. As a Master of Cuban Rum I am extremely proud of what we have created. There was no Cuban rum with 8 years of aging. We want this to be "The Añejo 8 Años of Cuba"."

Ron Santiago de Cuba ™ Añejo 8 Años is bottled at 40% ABV. All aging statements are based on the age of the youngest liquid in the blend.

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Instagram: @ronsantiagodecuba_cu

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For more details, please contact:

Gladys Sedano Bernal

gladys.sedano@diageo.com