The Cuba Ron Corporation reaches its 27th anniversary with new perspectives of work and accompanied by the heritage value of the knowledge of Cuban Rum. What does it represent for you as Rum Master to be part of this center's trajectory?
It has been fortunate for me to have been able to accompany Cuba Ron in all these years since its founding. As a Master of Cuban Rum and a worker, it is a privilege to have brought the small grain of sand of every human being that contributes to his homeland, in something that constitutes a cultural heritage of our nation. I will be forever grateful to life for taking the path of the Cuban Rum industry.
What is the best memory you carry of your work and research with the Corporation?
Memories there are many if we consider that I am founder of the Corporation. If I had to select one, it would be all the work done, day by day, to ensure the fulfillment of the productive commitments made by Cuba Ron over 27 years, which has been without hesitation a great effort of all our staff.
How do you remember your first steps as an architect in rum needs?
Every time I remember my beginnings in the rum industry, I can't help but remember the impression that gave me the magic of ageing and the corresponding transformation of sensory properties in the brandy and rum bases aged. I immediately realized how fantastic was to produce the Cuban Rum, and that not everything can be explained with science and technology, but that it takes a dose of art, passion and affection for what is done.
What challenges (on a personal and technical level) do you consider, does it take in itself to germinate a Cuban Rum?
Developing a New Rum entails several challenges: first of all the respect for the tradition of Cuban Rum culture, then satisfy the requirements of the Market segment to which the product is aimed and its potential consumers, respecting the regulatory documents of our country, as well as taking into account the economic criteria associated with the industry.
What message do you leave from your experience and your vision to the workers of Cuba Ron and to the generations who continue the legacy of the rum tradition?
May they never see the Cuban Rum as one more consumer item, that they respect the Cuban Rum tradition as a culture belonging to our nation and not to anyone in particular. That they learn to appreciate and love something for which multiple generations of Cuban Rum masters and workers have been fighting, to do their best every day and to remember that from the beginning, this Rum was a reference for the rest of the world.