Taken from ACN
The economic, trade and financial embargo makes operations more expensive and is an obstacle for The Cuba Ron S.A. Corporation to market its products in the United States, a market that accounts for 40% of global alcohol consumption.
Thus exclusively informed to Agencia Cubana de Noticias, Yudith Denis González, specialist in the Market Management of that entity, which produces rums of the brands Cubay, Perla del Norte, Varadero, Caney, Isla del Tesoro, Santiago de Cuba and Havana Club.
She also stated that the irrational policy imposed for more than six decades required its customers and suppliers to expand the financial payment options, which were mostly made through third countries.
Every day, Denis González explained, it is even more difficult to send our rums abroad because of the persecution of shipping companies that do business with Cuban entities, due to pressures from the White House, sharpened in the last two years.
The economic embargo also makes complex Cuba Ron S.A.'s export partnerships; as international companies that intend to start businesses, they are prevented from doing so by having subsidizers, shares, or marketing their products in the United States.
Europe is the main market of the corporation, which produces quality Cuban rums, increased by the tradition and knowledge of the rum masters, who through their work obtain exceptional mixtures in centuries-old ageing ships.
Finally, the specialist said that Cuba Ron S.A.'s strategy is to insert their products into the Asian market, where they now trade rums in three provinces of China, and increase their presence in the Caribbean, a region with a tradition in the production of such beverages and in which the main competitors are.