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Cuba Ron S.A. Corporation is the producing organization for the trademarks of rum in Cuba, receiver of the faithfulest traditions in the Cuban Rum Culture.

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When it comes to discovering origins in the world of aromas and traditions brought to the cult of tasting, is also sought the guarantee and good work of each essence. Cuba Ron SA, as the parent brand of several drinks in the country, foresees in its action plan not only the distribution but also the quality and safety process.

From the manufacturing state until the final delivery, the general operation as a whole stands out. To achieve these purposes, the role of workers and the care they must maintain in each of the operations within the productive plan is vital and in this way comply with established standards and regulations.

On a topic of relevance like this, Melba Ibáñez, Chemical Engineer and Quality Director of the Cuba Ron Corporation offers specific details related to the company's norms and standards, as well as present and future perspectives.

Which institutions guarantee and verify compliance with these standards?

“Internally, the organization itself guarantees and verifies compliance with these standards through internal audits and monitoring and measurement of processes. Externally, the National Office for Standardization (NOS) performs the certification, maintenance and renovation audits of the systems of management".

How have the rules for achieving expected quality indices in relation to environmental preservation regulations been handled in the banks and in the general administration of Cuba Ron?

“Cuba Ron from its foundation always had great concern because the industry complies with the environmental norms of dumping and maintaining a responsible interaction with the environment, in this sense we decided to resolve internally the weaknesses that may exist and through an integrated strategy they were developed projects, some to be executed through investments and others not, in this way we worked to obtain the environmental license in each entity and from there certify the environmental management system by NC ISO 14001 and the maximum has always been:

The achievement of balance between the environment, society and the economy is considered essential to meet the needs of the present without jeopardizing the ability of future generations to meet their needs.”

What other actions are planned in your branch to include new certifications?

“Recently, Cuba adopted the UNE Innovation and R + D + i standards and these are within the certifications we want to achieve, also the NC ISO 50001 of the energy management system is within our projections, today in Central Roner it is implemented and ready for certification. ”

What do energy management the achievements represent in spaces like the Central Rum industry?

“The achievements in energy management translate into establishing systems and necessary processes to improve energy performance, including energy efficiency and energy use and consumption, leading to the reduction of greenhouse gas emissions and other related environmental impacts, as well as energy costs to through a systematic management of it. All this depends on the commitment of all levels and functions of the organization and, especially, senior management. Through the establishment of objectives, goals, and action plans, the commitments with the top management of the country are achieved to contribute to the energy saving and development of our country”.

For this 2020: What are the immediate actions that have been traced for the management of food safety?

“First of all We work for compliance with the country's policy based on the combination of the elements:

- interactive communication

- system management

- prerequisite programs

- HACCP principles

Communication throughout the food chain is essential to ensure that all hazards relevant to food safety are properly identified and controlled at each point within the food chain. This implies communication between organizations, in both directions of the food chain. Communication with customers and suppliers about identified hazards and control measures will help clarify customer and supplier requirements

Maintain the certification of the NC ISO 22000 as the most effective safety management system as it integrates the principles of the Hazard Analysis and Critical Control Point System (HACCP) and the application stages for a safety management system of effective food, since carrying it out helps to organize the knowledge required to establish an effective combination of control measures.”

How important is the laboratories of the corporation in terms of research, verification and value of the products?


“The Corporation laboratories have test techniques accredited by ISO 17025. This International Standard establishes the general requirements for the competence in the realization of tests, therefore the results they emit in research, verification and value of the products confer them to the clients have a high reliability in them and that helps the good performance of the organization, increase the client portfolio and therefore the level of exports”

The specialist has made clear the guidelines. Thanks to these benchmarks manufactured rums are more competitive and suitable for commercialization. According to Ibáñez, the series of strategies leads to continuous updating and integrated design that also includes quality, safety, human capital and the environment.

At present, both the background and the coming projections that today dignify the production in the Cuban rum industries are materialized. Sugarcane derivatives have a strong rooting between history and native roots. Preserving the stamps that identify the nation heritage and reach the lips and looks of several audiences is today a priority task in Cuba Ron SA.


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