With the launch of a promotional campaign to pay tribute to Havana, the company Cuba Ron S.A joins the great celebration for the half millennium of the capital, which will be held on November 16, 2019.

The native and centennial character of the light rum born in our country, an indisputable product of high international importance, will accompany the city that turns 500, with original associations between the city (its architecture, emblematic elements and typical characters ...) and the aging and tradition of each product.

The images of the brands of Ron Cubay, Ron Perla del Norte and Ron Santiago de Cuba are associated with elements that celebrate the significant date, respecting the identity patterns of each brand.

The concept of the communication campaign is to propose a symbolic toast to the city, to mix products from Cuba Ron with very characteristic elements of Havana.

Suggestive images that link the Wonder City and Cuba Ron, you will see in cloth bags, notebooks and stickers, markers, coasters and folding, pullovers, coolers and cocktail shakers, caps and almanacs, billboards and distribution trucks, among others; as well as fans that reproduce the recipes of typical drinks with specific products: Cuba Libre with Ron Santiago, Mojito with Ron Cubay and Daiquirí with Perla Norte.

With the slogan “Brinda por tu Habana”, the initiative is distinguished by proposing a perfect mix of tradition, festivity and homage.