Pernod Ricard is launching a "highly-instagrammable" frozen daiquiri serve for its Havana Club rum as part of a new UK campaign.
The 'Daiquiri Days' activation will feature frozen daiquiris served up in paper or ceramic cups to make them look like snow cones, the ad agency behind the campaign, Impero, said today. The serve is aimed at a "modern, urban audience" and created to be shared on social media, Impero added.
The campaign also includes out-of-home ads with summer-themed visuals that target daytime drinking occasions.
Nick Blacknell, Pernod's international marketing director at Havana Club, said: "We are really excited to launch our Daiquiri Days campaign this summer in multiple markets across Europe. We have created a bold, eye-catching and most importantly fun drinks campaign that we are confident can make the frozen daiquiri appealing to a fresh urban audience."