Camagüey (ACN). Perla del Norte Rum will be soon available in Cuban retail stores, as outlined at the Expocam 2017 trade fair celebrated in Camagüey. Perla del Norte Rum is a product commercialized by Cuba Ron S.A. Corporation and it is one of the leader rums in the west side of the country.
Omar Vargas Camero, manager of Cuba Ron S.A, stated that this rum is already available in the All-Inclusive hotels, with a great acceptance among customers and its exportation is also projected.
The production of Perla del Norte was restarted in 2016 at the rum factory Cárdenas in Matanzas. Since then, the rum was added to the list of distinctive Cuban rum brands, along with Ron Santiago - elaborated in the east side of Cuba- which has the highest selling levels in the island, and Cubay, which dominates the Cuban hotel segment.
According to the Radio Ciudad Bandera station´s website from Cárdenas, the production of Perla del Norte was paralyzed a few years ago, caused by engine issues at the aging cellars. Last year the factory was reopened with new formulas aiming at superior standards of quality.
Vargas Camero specified that in 2016 the production of Perla del Norte exceeded the projected planning by 15%. After adopting some measures and adjustments the rum will be available in most of Cuban retail stores.
The range of Perla del Norte rum is Carta Blanca, Carta Oro and Añejo, which are used for making cocktails such as mojito, daiquirí, cuba libre and piña colada. Cuba Ron S.A. website explains that Perla del Norte is elaborated from liquors and aged products, which are mixed and aged during different stages in American white oak barrels. Some of its components have got seven years of aging.
At the recently concluded EXPOCAM 2017 trade fair Cuba Ron S.A received the Best advertising and Better product quality awards, this last rewarding Perla del Norte rum.