Directors of Constellation Brands, a leader in the marketing of wines and spirits US company visited in Havana the presidency of Cuba Ron SA on Monday May 16, and explored the possibilities of working with the main producer of the most famous drink of the Island.
"We know that rum might have good future in the US market; hopefully we might now have new opportunities to do business with you, "said the president of the wine and spirits division, Bill Newlands, after both companies presented their most famous brands.
He was accompanied by Ronald C. Fondiller, Senior Vice President and General Counselor of the Division of Wines and Spirits; Ben Dollard, head of corporate growth, and Julian Cohen, Vice President of Business Intelligence.
Visitors were interested in the manufacturing process of light rum and cultural tradition that the Cuban company has managed to preserve since the nineteenth century. During a tasting of Cubay Elixir 33, Cubay Reserva Especial 10 years (from the Central Rum Factory) and Santiago de Cuba Extra Añejo 12 years, they praised the quality of the products and received a detailed explanation of the peculiarities of the distillation in the three regions Cuba.
According to Juan Gonzalez Escalona, president of Cuba Ron SA, "We are ready to offer the products of our company, I hope we exchange not only information, but we can develop together".
Constellation Brands has a presence in 100 countries, including England, China, New Zealand, Mexico and the United States, where they distribute beers (200 million cases), wines and other spirits (66 million). Some of the known brands in its portfolio are Svedka vodka and Corona beer, but they still have no rum.
The president of the corporation of the Island estimated that if US citizens have not raised their culture with respect to rum, and its consumption has not been popularized, "is because the nearly 60 years of economic, commercial and financial blockade from the to our country US has not allowed to be disseminated there the varieties of real Cuban rum ".