On Saturday May 7, 2016, it concluded at Havana the International Tourism Fair in Havana (FITCuba2016), one of the most important events for the Cuban tourism industry. The event in this occasion aimed at promoting the Greater Antilles, as a tourist destination for national and international audiences.
In the context of the international event, the Cuba Ron Corporation opened its exhibitor pavilion on the first day, offering the public the opportunity to witness a Blind Tasting live show. The new cultural event ends with the making of a cocktail from a rum selected by the palate and smell of professionals. The liquids used for the exhibition were: Perla del Norte, Cubay, Añejos Santiago de Cuba and Havana Club.
During the days of the FITCuba, the aspiring Master Cuban Rum, Isabel Cristina Rivero Páez, presented for the first time at the Tourism Fair of Havana, the Perla del Norte beverage, a product that won wide acceptance in its previous presentation during the last International Gourmet Festival in Varadero.
The day before the last day of the exhibition event, the stand of Caracol company with Cuba Ron, offered a tasting to Cubay Elixir 33 product, a drink created based on aged rum and macerated fruit, which give exquisiteness to the liquor in question, very in tune with the celebrations in Cuba for mothers´ day and in tune with one of the main objectives of Cuba Ron: presenting their products as symbols of culture, history and Cuban traditions.